Organization Overview

The newspaper business is in jeopardy right now due to the rise of other media. The Internet, TV, and other means of communication are taking over the information waves which makes it hard for the printing press to continue to thrive. The industry is decreasing because of technology. It is easier for one to read online and listen than to read a physical newspaper. It's all about time consumption and how quick and efficient one media can be and the printing press just doesn't cut it. Several newspapers have been conducting surveys to figure out what the public wants. In effect they have been creating and "beefing" up websites to meet the needs of the customer. Circulation has decreased exponentially in the past decade and newspapers are not the center of daily life as they once were. Print news has been a information medium for centuries but has nearly faded out in this generation. The Marin IJ is struggling with this issue, as is every other publication. These companies are dealing with it by adapting to the needs of the readership as well as continuing to publish a paper. Print journalism won't become obsolete for several years, but it seems as though it will continue to be less used.